Hi, it's Jing Xu
They are specialized in 0→1 innovation and end-to-end design for complex consumer ecosystems, leading holistic systems from initial concept to large-scale market launch.
Invented 0→1 design for "SongDNA" (Patented), and led the end to end user experiences, pioneering a new immersive interaction model that enables users to navigate complex music data and discover the creators, collaborators, and the connections between songs, samples, and covers behind every track.
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Invented 0→1 design for "Spotify Discovery Map", a new discovery approach where users can explore local music and live events around the world. Led the end to end user experiences both Desktop and Mobile design, and won the Hackweek 2024 first prize in Spotify.
Designed end-to-end journeys for "Countdown to New Release", a Spotify experience designed to bring artists and fans closer together at one of the most exciting releasing moments in music, driving a +63% increase in CDP impressions and +17% MAU exposure. It empowers fans to discover, follow, and pre-save upcoming tracks or albums while giving artists a powerful format to build anticipation and hype.
Learn more →Co-designed an enhanced, system-level track row adds rich contextual content—music videos, clips, and Concerts Near You—directly alongside tracks to help users better evaluate what to play next and deepen engagement with the songs and artists they love. By strengthening fan-to-artist connection, the system drives increased early streaming and discovery while supporting fan monetization.
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Redesigned the Spotify Artist Page into a more intuitive, high-performing discovery system, and conducted cross mission design workshop to make sure meets the artist needs while balancing the core consumer needs. By introducing a Tabs structure and "Top 10" tracks feature, resulting in a +15% revenue boost for events and a +42% rise in total merch purchases, +22% increase in interactions and 42% rise in total purchases for Merch, and +19.8% increase in user engagement on artist page.
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